Samsung will launch an upgraded version of its voice assistant Bixby this year based on its own artificial intelligence models, mobile chief TM Roh told CNBC.
Samsung will launch an upgraded version of its voice assistant Bixby this year based on its own artificial intelligence models, mobile chief TM Roh told CNBC.
The Bixby upgrade is part of Samsung’s broader push to market AI features on its suite of devices.
Roh said the company will maintain its strategy of allowing multiple voice assistants on its devices.
As consumers use more AI capabilities they can actually feel the convenience and benefits they bring. I believe strongly that these Galaxy AI, mobile AI are strong motivations and drivers for the purchase of new products.