Luckies - a light smoke - Life magazine - Nov 23, 1936

They make it like to lure non-smoker to become smoker. They target women, and probably teen.

5 comments

Did you enjoy the Fuhrer's birthday?
The language in the ads is so strange yet so nobles and beautiful that I have no idea what they are describing.

What the hell is "toasting" ? How it make cig less harsh
- That's the sub slogan of this cigarette brand: “its toasted!"
  
  I believe it is just some fancy way of drying the tobacco they have patented for marketing or so
Damn, the dog has a leash so why hold the collar?
- Meaning you are in control, i think.