[News] Twitch Walks Back On Branded Content Guidelines

Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately.

Sponsorships are critical to streamers’ growth and ability to earn income. We will not prevent your ability to enter into direct relationships with sponsors – you will continue to own and control your sponsorship business.

We want to work with our community to create the best experience on Twitch, and to do that we need to be clear about what we’re doing and why we’re doing it. We appreciate your feedback and help in making this change.

You can read our updated Branded Content Policy here: https://t.co/H04y9FrJtZ

People are pointing out that the support page has changed, but the ToS has not been updated yet. However, I assume it would have to pass through legal wording first.