Mozilla has acquired Anonym, a trailblazer in privacy-preserving digital advertising. This strategic acquisition enables Mozilla to help raise the bar for
Looking at it most favorably, if they ever want to not be dependent on Google, they need revenue to replace what they get from Google and like it or not much of the money online comes from advertising. If they can find a way to get that money without being totally invasive on privacy, that's still better than their current position.