Burek King loses battle for the crown to Burger King - SWI swissinfo.ch
Burek King loses battle for the crown to Burger King - SWI swissinfo.ch
www.swissinfo.ch Burek King loses battle for the crown to Burger King
Fast-food chain Burek King has lost out to Burger King after a court confirmed the likelihood of confusion between the two brands.
4 comments
Time to become Burek Queen and get that crown back.
Therefore, consumers could wrongly believe that Burger King was trying to reach a new target audience by offering bureks, the court found. Burek, or börek, is a patty filled with meat or vegetables originating from Turkey and the Balkans.
No. Nobody is going to believe Hungry Jacks is going to open a separate chain to sell a Turkish food.
What were they thinking, it was almost identical to the burger king brand identity
Is this the same chain of Burek King in New Jersey?