'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'
'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'
In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.
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So...I've lost count of how many Mission Impossible movies they made. At some point between 2014 and 2016 I think they made one, because for hundreds of youtube videos in a row I was shown an ad that had this irritating song that went "Ready or not, here I come" in a really nasally voice? Apparently advertising a Mission Impossible movie.
I have refused to watch any Mission Impossible movie, or any movie starring Tom Cruise made before or since, and to a degree the spy/action thriller/guy intensely running genre ever since. Because of how much they chose to irritate me about it.
If part of your strategy is to beat me into submission, I'm going to avoid your entire market segment forever.
Meanwhile a lot of my favorite games I never saw actual advertisements for, even if those ads existed. I learned about them from word of mouth, watching streamers/youtubers, or searching for "games like [game I enjoy]"
I categorically rule out a lot of big business practices because the era when "Hey you could make a fun game about flying an X-Wing" is over and the era of "Our business strategy leverages marketable properties in a variety of monetization verticals" is coming to a middle. So I tend to buy from smaller studios or solo developers.
Glorious American Capitalism. Enshittification is just a word for the financialization of everything. Finance Bros run the world, and they know you have another .0265٪ disposable income they can get to make their line go up another quarter.
On a completely different subject which I think is related: My parents want a cabinet and hutch for their dining room. I'm designing and building it. Looking on the internet for ideas, I like how that cornice is done. Can't do those legs the way I'm going to build the side rails" type thing, I notice a trend: There is basically no documentation on the internet that anyone actually uses dining room hutches to store things they frequently use. Those that aren't just blank to market the cabinet itself are crammed with random knickknacks or worse the White Woman's Instagram tableau. A scroll sawn cursive word, some brand new ceramic containers with words printed on them in that thin tall font, especially a teapot with TEA written on it in which tea will NEVER be made, a statue of a pig, an old sifter, a fake plant...
I hate the idea of such a large, complicated and expensive piece of furniture used as a trophy case or a diorama of basic bitchery. In the words of George Carlin, "spending money you don't have on things you don't need."
tall thin font
Fucken Rae Dunn, dog. I knew a girl who had two kids straight out of high school and blew her entire income on trendy housewares for the apartment she could barely afford. When I broke contact she was buying halloween variants of serving dishes she had already never used. Last I heard her parents have those kids now.