Pioneer DJ owner AlphaTheta buys Serato
Pioneer DJ owner AlphaTheta buys Serato
www.musicradar.com Pioneer DJ owner AlphaTheta buys Serato, bringing two of the biggest names in DJ hardware and software together
Company says that this will lead to “new synergies and significant technological innovations”
5 comments
Not happy about this. I'm heavily invested in the Serato ecosystem but I'm sure I'll be moving away in the future. At least MIXXX is decent alternative.
Mixxx is ok but it's not a patch on Serato. Saying that I prefer Virtual DJ but each to their own
Also prefer VDJ
This could be a Google buying YouTube type of deal where it continues to run itself but with tie-ins to pioneer.
I mean yea but I think the monopolization of the industry is going to hurt users in the long run, YouTube has definitely gotten worse over the years of Google ownership