We started a charity to alleviate wild fish suffering. We spent $30k trying to contact fish farmers via email. This didn't work, so we gave up. We consider the project a success.

@dgerard @sneerclub

i can’t believe I read this whole article. They somewhat buried the lede with the paragraphs about emailing farmers twice and that was it. Apparently shoe leather and knocking on doors was not an option. They did also go to a conference and have coffee and pet cats though!