Wendy’s clarifies position on dynamic pricing, says it won't raise prices
Wendy’s clarifies position on dynamic pricing, says it won't raise prices
Burger fans need not worry: The price of food at Wendy’s will not increase thanks to dynamic — or surge — pricing, the company said Tuesday. On Monday, news reports highlighted how the Ohio-based fast-food chain is planning to introduce dynamic pricing in 2025, resulting in a bevy of concerns
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A Wendy’s spokesperson told Fox Business on Monday that the chain will begin testing digital menu boards in 2025 that will utilize dynamic pricing and artificial intelligence-enabled menu changes and “suggestive selling based on factors such as weather.”
That's not better...
Snow day, go to Wendy's and now chili is $30.00. Hot summer day? One small frosty for only 99.99! Can't wait.
I believe suggestive selling based on the weather would not be price related but means they would dynamically update their displays to highlight specific menu items.
It's definitely going to be surge pricing enabled. Perhaps not initially, but soon.