Deflation could put pressure on retailers and brands to drive more volume, debut innovative products and find other ways to cover costs such as higher wages.
Key Points
As shoppers await price cuts, retailers like Home Depot say their prices have stabilized and some national consumer brands have paused price increases or announced more modest ones.
Yet some industry watchers predict deflation for food at home later this year.
Falling prices could bring new challenges for retailers, such as pressure to drive more volume or look for ways to cover fixed costs, such as higher employee wages.
100% agree. I have personally stopped eating fast food months ago. The quality is the worst it has ever been and it is outrageously priced. Same goes for soda, chips, and other junk food. Junk food was supposed to be cheap. When you stop making it cheap....you don't have a consumer base.
MC donalds "standard" menu; +-/ 15 Euros (used to be around 8-10 euros)
Dominos Pizza medium "special"; 15+ Euros (used to be around 10 euros for the same pizza)
It's already close to a price hike of 50+ percent.
Went out to dinner with a few friends to a Korean BBQ place; 40 euros for all you can eat per person. It was nice but the amount of food that one should eat to get to the 40 euro treshhold is insane. I think I ate for a maximum of 15 euros of food.
Other places also aggressively jacked up their prices for the exact same menu and quality (or lack of). I just cannot be arsed anymore to eat out.
The new fastfood prices are getting closer to the restaurant prices pre inflation. I don't see any incentive to actually pay those prices for the lack of quality of the food.
I also see that the same fastfood chains 'quietly' implemented shrinkflation in regards of toppings or portion sizes so one gets screwed over double.
I liked to get some fastfood once or twice every 2 weeks, but I just cannot be bothered anymore.
the kicker is that for that 15 euros worth of fastfood I can get close to a weeks of selfcooked dinner.
I already see some grocery stores actually lowering the prices of certain items and aggressively put items on huge discounts.