YouTube is running an experiment asking some users to disable their ad blockers or pay for a premium subscription, or they will not be allowed to watch videos.
I feel like extensions are pretty savvy for fixing this. If not, I will waste less time on YouTube. Hell, why not another big site getting over my limit for hoops that are worth jumping through vs value I get.
Yup, a lot of my time got wasted on YouTube.. I watched "educational" and "interesting" videos but I have to say that many of the creators got caught into enshittification process too.. I would do well with 95% reduction in watch time. However, if they start a real war against adblockers.. 100% reduction will it be.
The 10min minimum is why I pretty much stopped posting. If you don't provide enough viewing time for 2 pre-rolls and one intermission your revenue per 1k views drops off and you don't get promoted to new viewers.
Yup, that's one of the annoying consequences. Another is that people need to post videos much more frequently to get promoted. Both lead to information-sparse content.