Amazon coupons: what's the story?
Amazon coupons: what's the story?
Every third product I search for has a check box coupon. Is there any downside to accepting those offers? Why not just list the item at the cheaper price?
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No downside, it's just there to incentivize people to buy the product. They give the impression of a "good deal".
There's a marketing strategy where you show 5 similar items at different prices to confuse customers.
- Some might buy the cheapest.
- Another might buy the most expensive.
- Some might buy the expensive one that has a coupon.
And the thing is on Amazon:
All five products could be the exact same because it's a single dropshipper.
An old man is selling watermelons. His pricelist reads: 1 for $3, 3 for $10
A young man stops by and asks to buy one watermelon. "That'd be 3 dollars", says the old man.
The young man then buys another one, and another one, paying $3 for each.
As the young man is walking away, he turns around, grins, and says, "Hey old man, do you realize I just bought three watermelons for only $9? Maybe business is not your thing."
The old man smiles and mumbles to himself, "People are funny. Every time they buy three watermelons instead of one, yet they keep trying to teach me how to do business..."