What the hell is this shit? Instead of pushing for the return to traditional pensions, capitalism is celebrating the idea that Millennials and Gen Z may simply never be able to stop working.
Generation Z is leading the "soft saving" trend, a new financial approach that prioritizes personal growth and mental wellness over aggressive saving goals.
Traditionally, retiring entails leaving the workforce permanently. However, experts found that the very definition of retirement is also changing between generations.
About 41% of Gen Z and 44% of millennials — those who are currently between 27 and 42 years old — are significantly more likely to want to do some form of paid work during retirement.
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This increasing preference for a lifelong income, could perhaps make the act of “retiring” obsolete.
Although younger workers don’t intend to stop working, there is still an effort to beef up their retirement savings.
It's ok! Don't ever retire! Just work until you die, preferably not at work, where we'd have to deal with the removal of your corpse.
It's a way to turn people off of what they really mean.
"Quiet quitting" is just doing your job. Trying to make it seem like breaking your back to help someone profit is the minimum to do unless you want to be branded a quitter.
"Soft saving" is apparently the requirement of working til your dead because no one gets paid enough to...hard save...I guess.
Neither of those terms were developed by suits. They both were popularized in the Gen Z social sphere, namely TikTok, and then well after they went viral and had plenty of adherents, started being picked up in the normal media cycle of regurgitating whatever is happening on social media and seeing what sticks.
They're both just a rejection of "old" cultural norms, in this case specifically a rejection of "hustle culture" and to a lesser extent the FIRE (i.e. early retirement) movement, both of which had their heyday on the internet many years ago.
And like...this shouldn't be a surprise to anyone. Gen Z is typically much more concerned about mental health (focus on now) than prior generations, has a very doom and gloom outlook for the future (focus on now), and is the first generation to be raised by people who didn't tell them "just work hard and you'll be fine eventually" (focus on now). Is it any surprise that they're less forward looking? What do they have to look forward to? Call it cyanide if you want, but while I don't necessarily agree with it, it certainly feels like a natural development to me.