[Front Office Sports] Ligue 1 is considering playing regular-season matches in the USA to bolster upcoming media deals
[Front Office Sports] Ligue 1 is considering playing regular-season matches in the USA to bolster upcoming media deals
frontofficesports.com Ligue 1 Matches May End Up In U.S. To Bolster Media Deal
France’s top flight is in the final season of its media rights deals and wants to boost its financial value exponentially with new contracts.
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I don't see the benefit. In the first place, Ligue 1 isn't even really available to American viewers on TV, as Bein holds the rights and is hidden on Premium Sports TV packages that few soccer fans get these days since everything else is easier to find.
The Premier League, Bundesliga, La Liga, Serie A, and a few other major European leagues are far more accessible to viewers in the United States, so Ligue 1 is at a major disadvantage.
41 comments