It's modern capitalism 101. Can't beat them on the market? Start filing frivolous lawsuits until your competition collapses under the weight of legal fees even if they win every case.
But if they can kick down at it, slow it down, and force all the brands to rebrand and rename their products, they might scare some people away from it for good and just make others ignore it due to confusing or unfamiliar naming.
Yeah, basically. If you want it richer like commercial oat milk and/or you want it not to separate in coffee, you'll also need to blend in some neutral oil plus xanthan gum after straining.