A decade after a disastrous launch, is Apple Maps finally good?
A decade after a disastrous launch, is Apple Maps finally good?
Engineers’ work on cycling and public transit have transformed the app – but rural directions remain a sticking point
Archived version: https://archive.ph/hguLn
Excerpt (and context):
Apple Maps’ offering might surprise people who remember its disastrous launch in 2012, which the Guardian described as the company’s “first significant failure in years”. Users were more than furious – they were lost, sometimes dangerously so. In Australia, police had to rescue tourists from the huge Murray-Sunset national park, after Maps placed the city of Mildura in the wrong place by more than 40 miles. Some of the motorists located by police had been stranded for 24 hours without food or water. In Ireland, ministers had to complain directly to Apple after a cafe and gardens called “Airfield” was designated by the service as an actual airport.
But mostly the map was just glitchy and unhelpful, its directions always a little off kilter. Users revolted and Apple made a rare retreat, allowing Google Maps to be used as the default on many iPhone apps and apologizing for the product.
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I read this this morning and was raging that they didn't mention OSM at all in it!!
Wilmott worries that these maps, now dominant, lack information that more traditional maps like Britain’s Ordnance Survey (OS) still have: “An OS map shows you where a stile is for horses; I’m not sure Google Maps even knows what a stile is. When you’re surveying a space, you find that information but geo AI doesn’t have that information. I’m from Australia – you can look at a space where Google Maps might tell you to walk a route through tall long grass, but if you’re from a place you know: there will be snakes in there. Most of this kind of mapping, because it was developed out of urban maps, privileges urban information, not rural information.”