News Corp using AI to produce 3,000 Australian local news stories a week
News Corp using AI to produce 3,000 Australian local news stories a week
The Data Local team uses AI technology to generate stories on weather, fuel prices and traffic reports for hyper-local mastheads
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In all seriousness, given how much these AI tend to just make shit up that sounds vaguely believable, this is exactly the kind of thing that it is dangerous for.
If you ever had your area of expertise become big news you know that this already happens and chatGPT isn’t going to be any worse. Not defending this move btw.
I've yet to see any news outlets deal well with any of the times they have stumbled on stories in my spheres. The more context you need to understand the importance of the problem being reported on, the worse the articles will be from career journalists. The only good articles were about a workplace drug scandal; that was very fun to watch unfold from inside and outside. Career journos have nailed writing for that topic.
Having said that, I think current events reporting will suffer the most for this development though, because they rely on mostly new information that doesn't have consensus yet. It will be very easy for ChatGPT to replace a number in a tragedy with information from a previous similar incident or a wildly bad source. Oops, that protest now only had 20,000 attendees instead of 200,000!
It's also the exact same reason I'm not surprised News Corp is doing it. The Rupert Murdoch tabloid trash media conglomerate. The Australian national division news.com.au has hard-hitting headlines like this example from today:
Macca's(*) brings back popular item
(* Macca's is the Australian nickname for McDonalds. McDonalds loves using it as a brand mechanism to reaffirm its brand personality of familiarity, casualness and fun)
Gpt is unfortunately more reliable than 90% of existing publications https://youtu.be/5eBT6OSr1TI