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You know kool-aid is pure…
Wut?
Between 1910 and 1960 there was a weird fascination with the purity of things. Ivory soap (99% pure) is a hold over from that time. It was probably coded eugenics or some racist undercurrent among consumers.
Read Sinclair's "The Jungle" and you'll definitely understand the obsession with purity. It was about as regulated as "100% natural" is these days, but at least meant that your "100% pure beef" was less likely to be cut with sawdust or rat meat or something.
I was at a restaurant last night and they had some vintage signs on the walls. One was an ad for ketchup and it said "Guaranteed 100% Pure"... and I don't even know what that means in terms of ketchup (or in this case Kool-Aid).
It’s that era’s “made with natural ingredients”. It means nothing, just marketing blabber.