Snoop hasn't been cool in 20 years. All he does is put his face on products for money now. Why would I want anything from a shameless self promoter who hasn't actually produced anything of value in decades? Is he an OG? Yeah, for sure, but he's also a total sellout.
Yeah, and he is not pretending. He is taking publicly about price for him to show up in music video. I can imagine this is probably similar, someone payed him to use his name on dog products. He got some money and doesn't care.