As someone who bought a new Tesla in February, this is very much true - I'm certainly never going to pay 18-goddamn-thousand dollars for it. I just did my first road trip in the new car and wasn't inclined to spend $200 to try it out. Traffic-Aware Cruise Control was more than suitable.
When they wanted $5k for it, I could imagine the value proposition (though I'd never spend that much), but the current price point is outrageous.
The worst part is on the other site people said they paid for the subscription and didn't get the required update for a month and a half. So that's $200 for nothing.
I was pretty excited about the model 3 when it first came out, but after all of the upsell stuff, the car doubles in price.
When you add in wheels, paint, extra motors, and software unlocks, a model 3 becomes a pretty interesting car. There is enough there to over look the build quality, lack luster interior, and lack of CarPlay / Android Auto. But all that stuff can put you at $60k +.
IMHO, without the upsells, the only compelling feature is the charging network.