The US plane giant is under pressure from regulators and airlines, and its reputation is badly damaged.
"It's as if I'm watching a troubled child" is how Captain Dennis Tajer describes flying a Boeing 737 Max.
"The culture at Boeing has been toxic to trust for over a decade now," (Adam Dickson, a former senior manager at Boeing) says.
Five years ago Boeing faced one of the biggest scandals in its history, after two brand new 737 Max planes were lost in almost identical accidents that cost 346 lives.
The cause was flawed flight control software, details of which it was accused of deliberately concealing from regulators.
Meanwhile, further evidence of how production problems could endanger safety emerged this week.
The FAA warned that improperly installed wiring bundles on 737 Max planes could become damaged, leading to controls on the wings deploying unexpectedly, and making the aircraft start to roll.
If not addressed, it said, this "could result in loss of control of the airplane". Hundreds of planes already in service will have to be checked as a result.
Even if Boeing doesn't face any real consequences, I hope airlines take this time to just go full Airbus even if it's out of fear from future litigation and not inherent customer safety. Airbus should also jump on this opportunity and offer some good deals for actual functioning and safety tested aircraft.
The main issue is that Airbus has a huge backlog for their aircraft which continues to grow. They're slowly adding more capacity, but not nearly fast enough to satisfy their current demand, let alone what additional customers would bring.