Announcing a new look and vision for EA's Frostbite engine
Announcing a new look and vision for EA's Frostbite engine
Electronic Arts’ 2024 Frostbite rebrand signals a new, more collaborative era for its cutting-edge game engine.
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After many conversations about how to represent this new chapter for Frostbite, we realized that starting from scratch wasn’t the answer. We wanted to preserve the best parts of who we already were, and for us, that meant keeping the Frostbite hand.
There are farmers growing food without which life is literally unsustainable making less than these people made for having multiple debates that essentially amount to "should the drawing still be a hand?", the way in which our society judges and assigns value is so fucking funny honestly
so what? Farmers farm and designers design and talk about design...just pick the job you want to do. Should I now feel bad that I'm a visual designer instead of a farmer ?
the logo sucks though...
Oh don't worry I'm not condemning the players, (I'm the first one in the line of absurd compensation compared to other jobs for what essentially amounts to writing "computer, do thing" in funny colors), I'm condemning the game. We are not to blame for navigating it in the best way for us, but I can't help to see some absurdity to it.
I feel you. My mom is a nurse, people like her deserve a shitload of money and not the people who are pushing pixels...but it's the world we live and and we can always try to give back.