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I wonder if this is actually real. I could see it.
The steep drop between 2000 and 2001 makes me wonder. The attack was nearer to the end of 2001.
I think that is because many people buy Jenga as a christmas present, which are usually bought after september.
That makes sense.
The sales dip is also less than 25 percent. If you assume constant sales through the year, the timing is also reasonable.
I think you have your dates mixed up. These are sales from that calendar year. 2001 sales were down a good bit, so after the attack. 2002 sales was the big dip.
Maybe the winter holiday sale would normaly be substantial and therefore had a over proportional impact. 2002 was the more significant drop though.
58 comments