Doubt a place like Ubi has a lot of room for that sort of autonomy - maybe under the table (at which point it wouldn't be much use for PR) but otherwise I'm fairly sure some manager would want to know how this is profitable.
I dont think the execs stand there and watch over their shoulders during crunch time. They probably aren't ever in the office, I imagine. Maybe itsz not so hard to make a kitty cat, especially if they're needing a kitty for something anyway
Executives are soulless. Middle managers are soulless, producers are soulless. Developers typically are not, they are simply controlled by the soulless.