Shoppers say they want sustainable goods, but won't pay more
Shoppers say they want sustainable goods, but won't pay more
Consumer goods makers and retailers investing in sustainably made products after years of shopper outcry, say they face an uphill struggle convincing people to switch when those products cost more or look inferior.
Figures. 🙄
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Part of the problem is that corporate greed is just so prevalent everywhere that when I see higher prices, my immediate first thought is that they're just shafting us because they can. It could cost $0.02 more per unit to produce, and they'd still charge $10 more, if they thought they could get away with it.
"There is a gap between what people say they want and what they actually do at the purchasing point -- this is a difficulty for us," Oriol Margo, EMEA sustainability transformation leader at Kimberly-Clark, said on Thursday at the Reuters IMPACT conference in London.
"It feels like our consumers are asking for sustainability but they are not looking to compromise on price or quality."
I'm willing to compromise - as in, if it costs them $4 more to produce, they charge $2 more for it, we're splitting the difference. Fine. I don't believe that's what's happening. Maybe it is, but the perception is what matters, and we've been taking it up the ass for so long, it's hard to believe they're going to pull out on this one point.
Exactly. Greenwashing is a thing because it works. And it’s fuckin prevalent. There is no for-profit company that is not exploiting their “new green” image to make more money. 100%. Not a doubt in my mind. And so often, the “greener” option isn’t even greener. There are no standards for this. Anyone can say pretty much anything is “now all natural with LESS PACKAGING” but they could literally be talking about removing a hole punch, throwing it in the garbage, and charging an extra $2.49
Capitalism will not solve the climate crisis. It is the climate crisis.
And not for nothing, but we will never buy our way out of the mess we’re in. And them selling us the idea that we can is horseshit. They are killing us all and then profiting off of OUR FUCKIN GUILT.
Uh... from an economic point you just can't split the additional cost in half if it costs 4 dollar more. If something costs 20 dollars to make and they sell it for 25 to price in the other costs and a slight profit margin and then it costs 30 to make when doing it sustainable they can't sell it for 20 + (10 / 2) +5 = 30. They would make a minus then. They could sell it for 35, with gaining the same profit as before.
This is all under the assumption that the original price was a fair price.
They don't need to make the same profit as before. They could make $2 less profit, and charge $2 more. Frankly I don't care, and neither should anyone else who isn't a shareholder, if their profit margin is reduced slightly.
If doing that makes them unprofitable, they probably shouldn't exist, because their business isn't viable when done sustainably, and they're relying on being allowed to fuck up the planet to maintain themselves.
(pst profit shouldn't exist)
A salary is profit. Are saying we should do away with money?
No, profit is the money left after expenses.
I’m willing to compromise - as in, if it costs them $4 more to produce, they charge $2 more for it, we’re splitting the difference.
If a public company did this, one that has a board of directors and is traded on the stock market, the managers would be liable for not doing their fiduciary duty to maximize shareholder value. Well, they would liable if it wasn't part of a long term strategy to capture the totality of consumer surplus.
That is a common myth:
In 2014, the United States Supreme Court voiced its position in no uncertain terms. In Burwell v Hobby Lobby Stores Inc., the Supreme Court stated that “Modern corporate law does not require for profit corporations to pursue profit at the expense of everything else”.
https://legislate.ai/blog/does-the-law-require-public-companies-to-maximise-shareholder-value
Oof. That's fair. That explains Woke, Inc. and other critiques of wokism in the boardroom: because these initiatives are argued to be detracting from shareholder value by creating unnecessary inefficiencies.
So, okay, cool. Thanks for the update.
I'm not quite understanding your point, could you elaborate?
To be fair, while companies may not be legally obligated to maximise profit/shareholder value, CEO bonus structures often do incentivise doing exactly that. And perpetuating the myth does give boards an excuse to do whatever they want.
It's just yet another reason why we shouldn't give any credit to any of these articles. Corporations can't expect us to foot the entire bill, they can't / won't make less profit, so the only option I see is for it to be regulated such that they have to do it. Otherwise, it's never getting done.