Why on earth would this look like they're desperate for cash rather than a natural extension of their business after they've launched at least three shows that had positive feedback loops with their associated video games?
Me personally, though gaming being a large and lucrative industry this kind of move feels like just something that they thought they can do to expand their services rather than trying to actually offer something compelling with understanding the challenges of it all
That might be, but you can't deny how well the synergy between the shows and games has worked out for The Witcher, Cyberpunk, and League of Legends, and The Last of Us on HBO. It only makes sense they'd try to be the one who owns the IP of the cash cow in that synergy.