Kellogg’s is going to war over Mexico’s nutrition label rules. A similar fight is coming to the U.S.
Kellogg’s is going to war over Mexico’s nutrition label rules. A similar fight is coming to the U.S.
Kellogg’s is desperate to save Tony the Tiger and Toucan Sam from Mexico’s healthy food rules — rules the U.S. may soon copy.
Kellogg’s is waging a war here over Tigre Toño and Sam el Tucán.
A 2019 policy requires companies that make unhealthy foods to include warning labels on the front of any boxes they sell in Mexico to educate consumers about things like excess sugar and fat. Any food with a warning label — like Kellogg’s Fruit Loops or its Frosted Flakes, which typically contain more than 37 grams of added sugar in a 100-gram serving — is also banned from including a mascot on its packaging.
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Now, U.S. regulators are considering a similar policy, because they say it will help consumers make healthier decisions. The details haven’t been ironed out yet — the Food and Drug Administration just announced it is studying the idea. The reforms seem likely to be more modest; the FDA already appears to have rejected the stark, stop-sign-like warnings on Mexican packages and hasn’t mentioned banning mascots. But advocates in both Mexico and the United States say that U.S. regulators should prepare for a years-long political fight.
Yeah because childhood obesity and diabetes is no biggie. Gotta make sure all that corn gets sold…
considering they’re still not required to enter the “% daily value” for “total sugars” …
Isn't the daily amount like 0 you need? So Infinity % for any added amount?
This is actually an honest question, because you can easily cover your daily needs with other carbs and even those are technically not necessarily as it can be metabolized by fat in your body, but no point in bending the truth here. The body needs sugar one way or the other, but none of them are processed sugars and should probably come from rice, potatoes or bread instead.
“% daily value” is supposedly something like “percent recommended daily value” and it’s a bizarre balance between minimum to avoid deficiencies and maximum to avoid overdose as determined by a board of corporate employees with no training in medicine, diet, or nutrition
so, while there’s no minimum for “total sugars”, most who are actually trained in diet and nutrition seem to agree you really shouldn’t be going over 25–30g total sugars …
FDA does provide a daily value for “added sugars” – 100% daily value is 50g (10-ish teaspoons) which sounds a little excessive to me …
the Food and Drug Administration just announced it is studying the idea.
Translation: They are bombarded by the food industry to let this idea go, STAT! They probably don't have time for a (healthy) lunch because lobbyists are sitting on their laps from sunrise to sundown, dictating their version of the law.