This is just my personal opinion, but seeing two video game sets mixed into what looks like tv show names makes me feel like i’m playing or seeing a different game that i don’t like at all.
The UB stuff is pretty meh for sure. Only two ancillary products though, at least.
And I dunno, the name stuff doesn't bother me all that much. It's different, but I don't see it as indicative of a major change in the game or anything. Just a bit of an aesthetic change-up.