You gotta shoot up the children of the CEO's. Make them hurt like every family of someone who has died because they were denied care. Make being a healthcare CEO a pariah. Make them afraid not only for their own lives, but for the lives of everyone around them. Make associating with them as risky as riding shotgun with a supremely drunken manic-depressive in a Swastikar on the autobahn at midnight in the dead of winter.
Make being a healthcare CEO the most dangerous job on the planet, and being friends/family with them only slightly less risky.
Line must go up! That's what I learned from shareholders. But what line, you ask? Any line. Shareholders don't care what the line shows, as long as it goes up. Can't have less children killed in school shooting than last year, that's just bad business.
In all morbid honesty, that is bad business to many people. There's people getting rich selling security to schools. If the shootings stop then their income stops. That also, in a fake made up way, contributes to GDP, so "The Economy" also gets hurt.