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First time i see this sub on the frontpage.
You should boycott evil corporations regardless of where they are from, don't make it a nationalistic thing, some of the alternative suggested here are as much bad as their usa counterpart. You are not achieving shit by switching from nike to adidas...
The last line on the document says "Perfect is the enemy of good. Every little bit counts."
It's pretty apt. To deal with this particular issue it makes sense to divest from one country to another regardless of brands. Divesting from mega corporations is another issue entirely and beyond the scope of this boycott.
What does achieve switching from USA mega corporations to EU mega corporations? Ditch corporations for good and stop eating fast food.
It shows the USA that the people care enough about this specific issue to spend their money elsewhere.
The issue of mega corporations is completely separate of the issue of the USA. It would be best to deal with both, but it's better to deal with one than to do nothing at all.
If you live in sud america you are doing more good buying a pair of handcrafted boots from USA than h&m boots imported from china.
You can buy from a company where people get 30 days of paid leave, unlimited sick days, and health care.
Of course especially for fashion, production will mostly be somewhere in Asia under dubious conditions.
No you see, when the workers are locked in the burning production plant, it matters a lot if they are are murdered for a billionaire who avoids taxes in the EU, as opposed to a billionaire avoiding taxes in the US.
Just a random example from the list: H&M makes their fast fashion in third world countries and has stores all over the world including america.
Afaik its about decreasing reliance on American goods and services due to their tarrifs on the EU, those products and services may not be available in the future so its better to find solutions now then scramble later