When it comes to software things, I do tend to err on the side of supporting new users - I'll be the first to argue that a person should not have to learn how to use the terminal in order to use Linux.
That said, this situation is honestly bewildering to me. I cannot fathom how the idea of having choices could be considered, let alone by so many people to even make this into a controversy, to be bad design. That's the very thing that makes federation great.
You're all seriously overthinking this. Just look at a few of the most populated sites, and pick one that looks good. The choice makes 95% no difference in practice because on most instances you're going to see all the same content as soon as you press the All button anyway.
One thing I can imagine that would make the experience better, is maybe if there was a one-click way to join or migrate to another lemmy instance, using an existing login. Personally I don't think it's a big deal to just quickly sign up for a new instance if I want to. But I did see that Pixelfed has the option of signing on by using a Mastodon account. So maybe something like that can help?
"I cannot fathom how the idea of having choices could be considered, let alone by so many people to even make this into a controversy, to be bad design. That's the very thing that makes federation great."
Because for every choice presented, people want to know the consequences of each one before proceeding. It's a well understood problem in sales and marketing. People do not want to put themselves in a position where they have to undo. Companies like Apple do this very well. In computer shops, the reason staff are hired is to help get the customer from "wanting a laptop" to "choosing one laptop", rather than walk away feeling that they need to think about it more.
"Just look at a few of the most populated sites, and pick one that looks good. The choice makes 95% no difference in practice".
Maybe if they said that on the signup page it would help. I think it would have helped me. But just because you have a sense of what "looks good" doesn't mean the average person does. It's the average person that I want to interact with on the internet.
When I recommend federated sites to people, I literally just pick the ones I'm already on and send the link. Problem solved. They can learn more and try new things in their own time. It's also not hard to just tell them, "It's like email, but for the whole internet."
"Of Earth’s estimated 400,000 plant species, we could eat some 300,000, armed with the right imagination, boldness and preparation. Yet humans, possibly the supreme generalist, eat a mere 200 species globally, and half our plant-sourced protein and calories come from just three: maize, rice and wheat."
Would you consider biodiversity to also be bad ux? Maybe consider that the benefits of decentralization far outweigh the cons of your marketing programming, and that the issue is more one of education. Dumbing down and patronizing people like we need somebody to make our choices for us sounds like a solution that's worse than the problem.
Biodiversity is great. Abandoning confused users isn't. Those options can still exist without baffling the user.
"Marketing programming" understands the human condition and tries to facilitate people. That part - for all its other failings - is more empathetic than telling people who struggle that we refuse to "dumb down" the process for them.
It's not empathetic. It just tries to understand human psychology well enough to manipulate consumer choices for more profits. If you want something on that philosophy, that's what reddit is already for.
Where they are is having spent most of their life in a walled garden corporate internet. What you need to understand is that all new things have a learning curve, and the process of learning needs to be accepted - rather than trying to pressure free systems into being the very thing everyone is wanting to get away from.
Freedom means having choice. Sometimes a lot of it. Sometimes that's scary. But it's worth embracing.
If I send you (assuming you're an average person) a link to lemmy.world, that site has a basic signup. That is the same as virtually any site. There is no functional difference between joining reddit, and joining a lemmy instance. The only difference is you're not in a walled garden here.
I know freedom is scary if you're not used to it, but try it for a while. Once you get used to it, you'll find the corporate web is stale and banal.
You can't expect things to be different if you're applying old ways of thinking and looking at things, and trying to box the new into being the very thing you migrated away from.