You're assuming his actual intentions are what he declares them to be. Hey, maybe they are. But there's no way of knowing that.
But I try a lot of things and fail. So does everyone else. What matters is not his intention, but the quality of the results. And the way he's collecting and reporting his results is undisciplined and unscientific.
But you don't seem all that able to understand either science or the human character, so I'm going to cut my losses and stop trying to explain it to you. Maybe some day, when I'm bored, I'll come up with a doggy-doggy horsey-horsey version and try again.
He may think it helps others to publish his results. Or maybe it's just a publicity stunt. But neither of those motivations mean that the results will be worth a shit.