Problem is, there were like 8 different refrigerated sections. Milks and juices. Dairy, including cheeses and yogurts (which is where I was fully expecting it to be and which I went back to multiple times). Meats. Desserts and puddings. Salsas, dips and such. And several others.
I think I just walked by the alcohol aisle repeatedly thinking, "Well, I know it's not down that one".
You'd be surprised. I work at a store with only 2 refrigerated aisles and people still can't figure out where the eggs are. Even though they take up half the aisle and are labeled on the sign above. I swear people don't know how to shop.