Yes, people signed up for stabbing(streaming) services, with their monthly fees, to get away from ads. So, the corporations start putting ads in the low tier, meaning you have to pay even more every month to start free from ads.
Didn't forget: "good" for the business is "bad" for you. That's pretty much baked into the very foundations of capitalism.
When they make the bread worse and raise prices to increase their profit margin. And show some ads to make extra profit. And start to pester you with more service tiers and subscriptions before they give you the bread because they'll be able to scam some people into giving them another revenue stream...