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Why am I seeing "plan your voting day strategy" so often?

As a non-American, I don't know exactly how your polling works, but why am I seeing "plan your voting day" or "set a voting strategy" like they've done on the Cards Against Humanity voting campaign?

Where I live, it's just show up on voting day and cast your ballot, or ask for a mail in ballot, or go to a special voting station if you need (or want) to vote early. Is it the same in the US, and this is just getting people to gather those last pieces of information early and put a reminder in the calendar? Or is there more to it than that?

Thanks!

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