From 2019, they stopped releasing their games on Steam and exclusively released them on their own launcher and Epic Games Store. From 2022, they slowly began putting their games back on Steam (not as day one releases), and now it seems like they are giving up on exclusivity... EA tried same tactic, failed and back on Steam.
Steam is in a rightly deserved position of good reputation.
I am amazed that they have not entered the "squeeze every dollar out of the good reputation and brand we built" phase that so many companies have gone through in the past decade. I hope Newell can keep it this way for a long time.
They aren't beholden to Wall Street thus don't have the artificial Sharks Keep Moving mentality that is the animating force to most enshittification spirals.