It's hard to believe that they decided to take their stand on a case destined to be as high profile as this one. What a monumental misstep. But I hope they stick to their guns now, and that precident is set that stops this practice dead in its tracks.
Not precident in the legal sense, but you're right - if they back off of this defense and agree to take it to court, they'll be fielding way more of these potentially because there will be blood in the water.