Study Finds Consumers Are Actively Turned Off by Products That Use AI
Study Finds Consumers Are Actively Turned Off by Products That Use AI
Researchers have found that including the words "artificial intelligence" in product marketing is a major turn-off for consumers.
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Market shows that investors are actively turned on by products that use AI
Market shows that the market buys into hype, not value.
Market shows that hype is a cycle and the AI hype is nearing its end.
How can you tell when the cycle is ending?
When one of two things happens:
- A new hype starts to replace it (can happen fast though!)
- The hype starts to specialize into subcategories of the hype (e.g. AI images, AI videos, AI text generation)
When "AI" hype dies down we are likely to see "AI" removed from various topics because enough people know and understand the hyped parent topic. It'll just be "image generation", "video generation", "generated text", etc.
Customers worry about what they can do with it, while investors and spectators and vendors worry about buzzwords. Customers determine demand.
Sadly what some of those customers want to do is to somehow improve their own business without thinking, and then they too care about buzzwords, that's how the hype comes.
There are different types of people in the market. The informed ones hate AI, and the uninformed love it. The informed ones tend to be the cornerstones of businesses, and the uninformed ones tend to be in charge.
So we have... All this. All this nonsense. All because of stupid managers.
It's the new block chain or NFT hype, they think it's magic.
But what if it actually is magic this time? Just this once!? And we miss the hype train?! (This is a sarcastic impression of real conversations I have had.)