Starbucks customer: Ooof, don't talk to me before I've had my morning coffee...Id like a Venti vanilla caramel mochaccino with 2 extra pumps of vanilla and double drizzle on the whipped cream...but low fat whipped cream
I used to be middle management in retail. The province wide financial meetings had franchisees shitting themselves because the profit vs cost percentage had gone down, despite the actual profit amount continuing to increase (by raising prices).
These people do not live in reality. All numbers must always go up.