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So this, from Firefox, is fucking toxic: https://mstdn.social/@Lokjo/112772496939724214
You might be aware Chrome— a browser made by an ad company— has been trying to claw back the limitations recently placed on ad networks by the death of third-party cookies, and added new featu...
I’m not thrilled about this by any means, but what Firefox is doing is not what chrome is doing (which is what the op posted thread is claiming). Conflating them serves no one.
I can say confidently that even if you don't conflate the two; the Mozilla implementation can be broken and abused just as easily as the Google one can be.
Interesting thread. But I don’t understand why the data needs to be collected and correlated by a third party, can’t the ads themselves detect views and clicks? (that’s what they need right?)
The advertiser's don't place the ads themselves. They say where and when they are placed, but the actual placing/integration is done by the likes of Google, Facebook, and, in this case, Mozilla.
That's the "third party" that's doing the tracking.
That’s not accurate. Mozilla isn’t placing the ads. Mozilla is storing impressions and then collating a privacy protecting report so that advertisers see that their ads are working, but not revealing information about the users to the advertisers. https://support.mozilla.org/en-US/kb/privacy-preserving-attribution