YouTube is experimenting with server-side ads
YouTube is experimenting with server-side ads
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Creation of a derivative work without author's consent solely for the purpose of monetisation - sounds legally dubious to me as you couldn't claim fair use.
You think Google didn't already think of that? From Youtube's ToS:
Right to Monetize
You grant to YouTube the right to monetize your Content on the Service (and such monetization may include displaying ads on or within Content or charging users a fee for access). This Agreement does not entitle you to any payments. Starting November 18, 2020, any payments you may be entitled to receive from YouTube under any other agreement between you and YouTube (including for example payments under the YouTube Partner Program, Channel memberships or Super Chat) will be treated as royalties. If required by law, Google will withhold taxes from such payments.
Displaying ads on or within - definitely
Modifying content and distributing the modified content? That's a trickier one.
It really isn't
Nice thought, but precedence has been around 80 plus years with TV ads...
:(
Not technically true - the movie reel itself wasn't altered.
It was swapped out for ads, and the same is true for digital formats. Here, they'd be actively modifying and distributing a modified file.
TV companies actively edit parts of the movie out constantly.
Yes they do, they skip parts definitely.
From the average viewer's perspective, it hasn't changed from before, unless you're using an adblocker. And as youtube wasn't sued before, I doubt they will be now.