It's even more perplexing than that... One version of Web 3.0 is the crypto fantasy of being nickel-and-dimed for every single little thing. There's another, older Web 3.0 concept proposed by Tim Berners-Lee called the semantic web.
ur so right; at the same time, locked-down, ad-ridden apps are a very low-effort way for lazy developers to cram as much perceived value into blockchain as possible without actually benefiting consumers
this meme addresses a symptom of web 3.0 rather than the root cause or definition