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Biden's Messaging

Hey, so, I was hoping someone could break down the strategy or rationale behind team Biden's current messaging? Cards on the table, I plan on voting for him in the general election and primary, but the Biden camp's messaging seems insane to me. I know a single person irl who's doing well financially right now, everyone else is feeling the pain. The messaging so far seems to be (and please correct me if I'm wrong): everything is fine actually, and we should all be praising him, and it doesn't matter if you disagree because the other guy is Hitler. It just comes across as super disconnected, I don't know any IRL left/Dem voters that resonate with it, and it honestly reminds me of the general vibe of the HRC campaign from 16. This election is too important to fuck up, so this messaging has got me concerned. Can someone explain how this is supposed to win Biden the election?

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