7.5% ... Wasn't that the rate of inflation recently as well? Not sure what it is at now, but we were getting up there. Higher prices wouldn't necessarily mean a new record, I am guessing.
As far as I can tell it’s just people being “savvy” and waiting for the big sale day.
Black Friday e-commerce spending popped 7.5% from a year earlier, reaching a record $9.8 billion in the U.S., according to an Adobe Analytics report, a further indication that price-conscious consumers want to spend on the best deals and are hunting for those deals online.
Not the current rate of inflation. Inflation over the year from October 2022 - October 2023 was 3.2%.
To get to 7.5% you'd have to go back to the year from November 2021 to November 2022.
Our month to month inflation is currently about flat, meaning there was no change in prices from September 2023 to October 2023. But sometimes there's a jump one month or a drop the next, it's a little uneven, which is why people talk about the entire past year summed up. It's a confusing way to phrase it though, because if you just say inflation was 3.2% in October, people often assume that means prices raised 3.2% in October. What it actually means is prices raised 3.2% over the entire past year altogether.
Anyways this is a true new record. People's spending increases for black Friday are outpacing inflation.
It isn't just lemmy, there's plenty of external evidence showing that people think the economy is in a bad state. Changing your entire perspective because of big spending day on black Friday makes no sense.
Not just a big spending day, an all-time record-breaking spending day, up 7.5%. That’s absolutely insane and doesn’t jive. If everyone is hurting, can’t pay their rent and bills, credit is maxed out, then how did they also crush this record on inflation-priced “sales?”
All I’ve said, I’m choosing to go by data, not news agenda. BF helped me realize our economy is thriving. That’s great!
If prices are up because of inflation by 20% and you sell 7% more than you did last year then you actually sold less.
Same way every movie breaks records. They charge $20 for a ticket when it used to be $6.
You would need to see spending for the year to say anything definitive. They could all be pinching pennies waiting for deals and not spending normally the rest of the time.
Also that number is online only and could just be again more people bought online than in person, meaning overall spending can atill be down. But also yeah inflation of prices really lets it look like each year is better even if you have less buyers overall.
Its a game of perspective. That people and corps are bery careful to play or else the casino runs dry.
Wealth gap. What you are actually saying is everyone is being squeezed, allowing corporations to sell less and make more.
This is why I’m kinda pissed off about it all. Americans all went shopping and kept spending as per usual, which allows corporations to report “green” to investors and continues to allow unbelievable CEO / executives wildly insane pay to continue.
I'm glad I have friends who can live without needing presents every year to feel validated on keeping a friendship alive.
I keep hearing other people just tear themselves apart because they worry about "ohhh I need to go shopping next week!" or "I can't figure out what this person wants who barely gives a shit about me but I need to gift them SOMETHING!"
Like damn people, is it worth it that much to gift someone things at the cost of your own sustainability?