CNBC - Google execs admit users are 'not quite happy' with search experience after Reddit blackouts
CNBC - Google execs admit users are 'not quite happy' with search experience after Reddit blackouts
Google executives acknowledged this month they need to do a better job surfacing user-generated content after the recent Reddit blackouts.
Plenty Google Search users were appending "site:reddit.com" to their searches to avoid SEO and get actual human answers. This became less useful with the blackouts, and Google is actually addressing it - through a new feature called "Perspectives". Allegedly the feature highlights forums and videos from social media (TikTok, YouTube, Reddit, Quora).
This means that those search users won't beeline towards Reddit anymore. Instead there's a reasonable chance that they end in Reddit's competitors, including Youtube (owned by Alphabet, the same parent company as Google Search).
Given that 47% of the traffic of Reddit comes from organic search, this is going to hurt. A lot.
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This is exactly why the Reddit blackout would have been so easy to win if people actually held their ground
Cory Doctorow talks about this, in How to Leave Dying Social Platforms:
They had a collective action problem. Each of them could figure out what worked best for them, but getting together to decide what was best for all of them was literally impossible.
In this case: giving up is the best for you, but holding your ground is the best for everyone. It's a shame, really.