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what is this shit? I warn you I need to know RIGHT NOW or im gonna cry
Basically, Sony owns a patent that forces you to say the brand name during a commercial break to end said commercial.. it’s from 2019, and it understandably stirred up some controversy back then.
the patent is from 2009 https://patents.google.com/patent/US8246454B2/en
Important context is that companies often just patent shit in case one day it's valuable. Yes IP is stupid, yes capitalism is evil.
Only time, when patent trolling is good, so other companies won't be able to use it, unless they shell out a lot of money to Sony.
thanks, even the fact that somebody thought about it, and thought that somebody else could do it before them, it's nightmarish