Not a gimmick. It was great to control TVs, air conditioners, audio receivers, and even electronics projects using something like an arduino and an IR sensor. Such a shame that our smartphones have been stripped of so many features as companies have run out of good ideas to increase demand.
I feel like the implementation was a bit gimmicky. I first used an IR transceiver as a remote on a late-model palm and the interface was much better than most apps I found on Android.
I wonder if it would be possible to pack that functionality into a smart-watch
I have one on my PoCo F3 (not old, 2021, a bomb phone when it went out, powerful as a S21 but half the price. It is still way faster than dozens of new cellphones.)