you're were 'going to say' but your 'going' preface implied that you didn't actually, even though you did write the text 'fuck apple'. semantics, however I don't think we should ever miss an opportunity to say fuck apple. Fuck Apple.
upon re reading your text I now understand you were using the term 'going to say' in a colloquial sense not a literal one, so I misinterpreted the comment sry.
Maybe not in this article but this is a perpetual accusation for just about any large and successful corporation to deal with. Using "Apple" gets headlines, but you've probably read similar accusations against Alphabet, Microsoft, Epic, EA, John Deere, etc....