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How are these smartphone back covers made?

The plastic is polished black, the logo and text is reflective silver grey. I’m interested in replacing with a custom made cover, but I don’t know the process that was used to achieve this. I have found out that they most probably used laser etching for my iPod, but I can’t find anything on this. Thanks.

Update: I found an Ebay listing with the logo half scratched off, confirming my assumption of it being somehow printed on. I still don’t know how though, haha.

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