How Guitar Center plans to beat its online competitors and safeguard the future of its physical stores
How Guitar Center plans to beat its online competitors and safeguard the future of its physical stores
www.guitarworld.com “That’s where we can win against Amazon. We’re not going to compete with the factory direct-from-China stuff. It’s not a winnable space”: How Guitar Center plans to beat its online competitors and safeguard the future of its physical stores
Guitar Center CEO Gabe Dalporto has laid out the retailer’s plans to win the trust of prospective customers in the face of unprecedented online competition
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Seems like a pretty weak strategy. Essentially saying “we will sell expensive stuff because people buy the cheap stuff online”. It’s not like they haven’t always sold the expensive stuff anyway - how is this any different? Not the sort of “strategy” I’d want to see if I was one of their investors/owners.
6 comments